For your foundation to look natural, its color must match the natural tone of your skin perfectly. However, foundations are available in so many shades that finding exactly the right one for you may seem daunting. Here are some tips to keep you on the right track when you're searching for a great foundation.
1. Choose The Right Coverage
Foundations come in different levels of coverage, and which one to use is a question of personal preference.
If you prefer to look more natural and already have good skin, a foundation with light coverage will work well for you. You'll need one with medium coverage if your skin has blemishes or other flaws that you want to conceal. Finally, if you want to use makeup to hide very obvious marks (up to and including tattoos), look for a heavy-coverage foundation.
2. Texture Selection
Another factor to consider is the texture of your foundation.
Foundations come in three basic forms: liquid, cream, and powder. Which one you should choose depends mainly on your skin type, but you don't have to stick to only one type all the time - you can and should change types based on the weather.
Winter weather can really dry out your skin, so it's a good idea to use a cream foundation to prevent this. In contrast, in the summer, when you're more likely to sweat, you may be better off using a powder foundation.
In general, oily-skinned people should lean toward powdered foundations, while those with dry skin should choose a liquid or cream foundation.
3. Skin Type
Foundations are marketed and developed to cater to the needs of people with specific skin types. Some are formulated to blend well with oily skin, while others are packed with moisturizers to make dry skin healthier.
Often, the packaging of the foundation will tell you whether it's designed for dry or oily skin. If you've experimented with different foundation textures and found that you prefer liquids to other forms, try looking for a liquid foundation formulated for your skin type.
Some foundations produce particular effects or finishes. These are somewhat similar to those on a photograph.
For example, some create matte finishes, while others produce dewy finishes. A matte-finish foundation is recommended for those with oily skin, because adding a dewy finish to oily skin will make the skin appear tired and worn-down.
On the other hand, if you want to create a dewy, healthy, glowing appearance, look for a semi-matte or dewy-finish foundation.
These are some of the basic things you need to know about foundation in order to find the best one for you.